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Strategic Brand Management : Building, Measuring, and Managing Brand Equity /

Keller, Kevin Lame

Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lame Keller. - 3rd ed. - New Delhi : Pearson, c 2008 - 714 p. : ills. ; 22 cm.

Includes bibliographical reference and index

9788131719770


Management

658.827 / K281s


Last Updated Oct 16, 2019.
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