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Consumer Behavior : Building Marketing Strategy /

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh, and Amit Mookerjee. - 11th ed. - Boston : McGraw-Hill Irwin, c 2010. New Delhi : Tata McGraw Hill Education, c 2011. - xxix, 866 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780070682160


Consumer behavior--United States
Market surveys--United States

658.83420973 / H3141c


Last Updated Oct 16, 2019.
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