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Strategic Brand Management : Building, Measuring, and Managing Brand Equity /

Keller, Kevin Lane

Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson, c 2010 - 712 p. : ills. ; 27 cm.

Includes bibliographical reference and index.

9788131719770 9780131888593 0131888595 8178087812


Brand name products--Management.
Product management

658.827 / K29s


Last Updated Oct 16, 2019.
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