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Marketing Research : the Impact of the Internet /

McDaniel, Carl D.

Marketing Research : the Impact of the Internet / Carl McDaniel, and Roger Gates. - 5th ed. - Cincinnati, Ohio : South-Western, c 2002 - xxxii, 682, 36, 9 p. : ills. ; 26 cm.

Includes bibliographical references (p. 26-36 of 3rd group) and index.

0324067976 032412581X 0324067976


Marketing research

658.83 / M141m


Last Updated Oct 16, 2019.
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