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Basic Marketing : a Global-Managerial Approach /

Perreault, William D.

Basic Marketing : a Global-Managerial Approach / William D. Perreault, Jr., and E. Jerome McCarthy. - 12th ed. - Boston : McGraw-Hill, c 2002. - xxvi, 833 p. : ills. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes index

0256139903


Marketing--Management

658.8 / P426b


Last Updated Oct 16, 2019.
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