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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

0135634792

90044468


Marketing--Management.--BBA

HF5415.13 / .K64 1991

658.8 / K8487m


Last Updated Oct 16, 2019.
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