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Consumer Behavior : Building Marketing Strategy /

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. - 9th ed. - Boston ; New Delhi : Tata McGraw-Hill Irwin, c 2005. - xxvi, 790 p. : col. ill. ; 27 cm.+ 1 CD ROM. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0070582343 0072536861 0071214690


Consumer behavior--United States.
Market surveys--United States.

658.83420973 / H393


Last Updated Oct 16, 2019.
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