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International Marketing /

Cateora, Philip R.

International Marketing / Philip R. Cateora, and John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c 2002. - xxv, 693 p. : ills. ; 26 cm. - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0072398841 0071123121


Export marketing
International business enterprises

658.84 / CAI 2002


Last Updated Oct 16, 2019.
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