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Advertising : Principles and Practice /

Moriarty, Sandra E.

Advertising : Principles and Practice / Sandra E. Moriarty, Nancy Mitchell, and William Wells. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c 2009. - xlvi, 640 p. : ill. ; 29 cm.

Includes bibliographical references (p. 615-624) and index.

9780135009383 9780132224154 0132224151


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659.1 / MOA 2009


Last Updated Oct 16, 2019.
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