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Mass communication in India /

Kumar, Keval J.

Mass communication in India / Keval J. Kumar. - 5th completely rev. & updated ed. - Mumbai : Jaico Pub. House, 2021. - 630p. ; 22 cm.

Includes bibliographical references.

section 1. Introduction to communication theory --
section 2. The mass media : history, practices, values --
section 3. Psychology and sociology of media audiences --
section 4. Mass communication and society : uses, effects, representations --
section 5. Mass media, culture and development --
section 6. Information technology, telecommunications and the internet --
section 7. Mass media, intellectual property rights and the public domain.

8172243731 9788172243739

Library of Congress -- New Delhi Overseas Office Rs175.00

2001362109


Mass media--India.

P92.I7 / K85 2000

302.230954 / K9601m


Last Updated Oct 16, 2019.
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