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Services marketing : People, Technology, Strategy /

Lovelock, Christopher H.

Services marketing : People, Technology, Strategy / Christopher Lovelock, and Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c 2007. - xx, 648 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

0131875523 9780131875524


Marketing--Management
Professions
Service industries
Customer services

658.8 / LOS 2007


Last Updated Oct 16, 2019.
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