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The handbook of media audiences /
The handbook of media audiences /
edited by Virginia Nightingale.
- Oxford : Wiley-Blackwell, c 2011.
- xiii, 540 p. : ill. ;
Includes bibliographical references and index.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--Provided by publisher.
9781405184182 9781444340525
Mass media--Audiences.
Mass media and culture.
Mass media--Audiences--Handbooks, manuals, etc.
302.23
Includes bibliographical references and index.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--Provided by publisher.
9781405184182 9781444340525
Mass media--Audiences.
Mass media and culture.
Mass media--Audiences--Handbooks, manuals, etc.
302.23