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The growth drivers : the definitive guide to building marketing capabilities /

Bird, Andy.

The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. - 2nd ed. - Hoboken, N.J. : Johns Wiley and Sons, c2012. - xxi, 318p. : ill., figs ; 25 cm.

Includes bibliographical references and index.

9781119961192


Market segmentation.
Economic development.
Investments.

658.802 / B5321g


Last Updated Oct 16, 2019.
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