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The handbook of international advertising research /

The handbook of international advertising research / Edited by Hong Cheng. - Chichester, West Sussex : John Wiley & Sons, c 2014. - xxxii, 623 p. ; - Handbooks in communication and media .

Includes bibliographical references and index.

9781444332377 9781118378465


Advertising--Research.

659.1072


Last Updated Oct 16, 2019.
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