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Origination : the geographies of brands and branding /

Pike, Andy

Origination : the geographies of brands and branding / Andy Pike. - Chichester, West Sussex : John Wiley & Sons, Ltd, c 2015. - xiii, 228 p. : ill. ;

Includes bibliographical references and index.

9781118556382 9781118556313


Branding (Marketing)
Brand name products.
Globalization.

658.827


Last Updated Oct 16, 2019.
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