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Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology /
Gabay, J. Jonathan, 1962-
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. - New York : Routledge, c2025 - xiv, 438p. : ills. , figs, charts, maps (some col.);
Includes Index.
9781032521381 (hbk) 9781003409793 (ebk)
marketing--marketing management
Internet marketing--Psychological aspects.
Artificial intelligence--Psychological aspects.
658.872 / G11p
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. - New York : Routledge, c2025 - xiv, 438p. : ills. , figs, charts, maps (some col.);
Includes Index.
9781032521381 (hbk) 9781003409793 (ebk)
marketing--marketing management
Internet marketing--Psychological aspects.
Artificial intelligence--Psychological aspects.
658.872 / G11p