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Strategic Brand Management : Building, Measuring, and Managing Brand Equity /

Keller, Kevin Lane, 1956-

Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River : Prentice Hall, c 2003. - xxvii, 788 p. : ills. ; 24 cm.

0130411507


Brand name products--Management

658.827 / KES 2003


Last Updated Oct 16, 2019.
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