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Advertising and Promotion : (Record no. 118)

MARC details
000 -LEADER
fixed length control field 01039nam a2200325 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230329111502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180226r20092012ii a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381091
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073381098
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071284400
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071284400
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071286091
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071286098
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhGUBL
Transcribing agency BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number B427a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title an Integrated Marketing Communications Perspective /
Statement of responsibility, etc George E. Belch and Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston ;
-- New Delhi :
Name of publisher, distributor, etc McGraw-HilIwin,
Date of publication, distribution, etc c 2009. [2012]
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 836 p. :
Other physical details ills. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical reference and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
Relator term Joint author
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Total Checkouts Date checked out Total Renewals
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005907 03/10/2013 2 27/11/2012 Book   1 03/10/2013  
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005909 20/03/2013 3 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005912 08/10/2013 4 27/11/2012 Book   1 25/09/2013 2
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010009837 20/03/2013 5 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005913 20/03/2013 6 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005910 20/03/2013 7 27/11/2012 Book        
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 27/11/2012   659.1 B427a 3010010568 20/03/2013 8 27/11/2012 Book        
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 27/11/2012   659.1 B427a 3010009835 20/03/2013 9 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010009836 30/05/2014 10 27/11/2012 Book   1 30/05/2014  
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005914 20/03/2013 11 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005911 20/03/2013 13 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005908 20/03/2013 14 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/11/2012   659.1 B427a 3010005915 20/03/2013 15 27/11/2012 Book        
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 16/02/2013   659.1 B427a 3010003381 20/03/2013 16 16/02/2013 Book        
    Dewey Decimal Classification     Business Studies Green University Library Permanent Campus Library General Stacks 13/11/2012 Sarkar Books 659.1 B427a 3010009834 20/03/2013 1 13/11/2012 Book Withdrawn      
    Dewey Decimal Classification     Business Studies Green University Library Permanent Campus Library General Stacks 27/11/2012   659.1 B427a 3010005916 20/03/2013 12 27/11/2012 Book Withdrawn      


Last Updated Oct 16, 2019.
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