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Advertising and Promotion : (Record no. 1333)

MARC details
000 -LEADER
fixed length control field 01036nam a2200301 a 4500
001 - CONTROL NUMBER
control field 1322
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240917101729.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220510s2012 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404868
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404861
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn664665731
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWX
-- CDX
-- UPM
-- DLC
-- BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number B4106a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
245 10 - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title an Integrated Marketing Communications Perspective /
Statement of responsibility, etc George E. Belch, Michael A. Belch, and Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi ;
-- New York :
Name of publisher, distributor, etc McGraw Hill Education,
Date of publication, distribution, etc c 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 1016 p. :
Other physical details ills. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
Relator term Joint author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
Relator term Joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Total Renewals Date checked out
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 11/02/2014 Purchased 659.1 B4106a 3010014035 11/02/2014 1 11/02/2014 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 11/02/2014 Purchased 659.1 B4106a 3010014036 16/09/2014 2 11/02/2014 Book 1 4 22/05/2014
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 28/04/2022 Purchased 659.1 B4106a 3010019015 10/05/2022 3 10/05/2022 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 28/04/2022 Purchased 659.1 B4106a 3010019016 10/05/2022 4 10/05/2022 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 28/04/2022 Purchased 659.1 B4106a 3010019017 10/05/2022 5 10/05/2022 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 28/04/2022 Purchased 659.1 B4106a 3010019018 10/05/2022 6 10/05/2022 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 28/04/2022 Purchased 659.1 B4106a 3010019019 10/05/2022 7 10/05/2022 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 28/04/2022 Purchased 659.1 B4106a 3010019020 10/05/2022 8 10/05/2022 Book      


Last Updated Oct 16, 2019.
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