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Principles of marketing / (Record no. 2807)

MARC details
000 -LEADER
fixed length control field 02003nam a2200361 a 4500
001 - CONTROL NUMBER
control field 16084
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200317020003.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161223s2014 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037271
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133084047
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133084043
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn809989057
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)10382051
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency BD-DhGUBL
Modifying agency YDX
-- OCLCO
-- YDXCP
-- BWX
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle, N.J. :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 732 p. :
Other physical details col. ill. ;
Dimensions 30 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision BBA
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 197
948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20130722
b (OCLC) c
c (OCLC) rad1
d (OCLC) MPS
948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20130722
b (OCLC) a
c (OCLC) rad1
d (OCLC) MPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date checked out Collection code Checked out
    Dewey Decimal Classification   Not For Laon Green University Library Green University Library General Stacks 23/12/2016   658.8 KOT 3010016084 23/12/2016 1 23/12/2016 Book        
    Dewey Decimal Classification   Not For Laon Green University Library Green University Library General Stacks 23/12/2016   658.8 KOT 3010016085 23/12/2016 2 23/12/2016 Book        
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 10 658.8 KOT 3010016086 16/01/2023 3 23/12/2016 Book 16 22/12/2022    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 11 658.8 KOT 3010016088 16/11/2022 5 23/12/2016 Book 26 13/10/2022    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 10 658.8 KOT 3010016089 22/12/2022 6 23/12/2016 Book 24 15/11/2022    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 9 658.8 KOT 3010016090 30/04/2019 7 23/12/2016 Book 15 10/04/2019    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 13 658.8 KOT 3010016091 11/04/2023 8 23/12/2016 Book 32 22/03/2023    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 9 658.8 KOT 3010016093 02/03/2020 10 23/12/2016 Book 14 10/02/2020    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 9 658.8 KOT 3010016094 20/02/2020 11 23/12/2016 Book 21 29/01/2020    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 16 658.8 KOT 3010016095 07/06/2023 12 23/12/2016 Book 28 10/10/2022    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 9 658.8 KOT 3010016096 26/02/2020 13 23/12/2016 Book 22 05/02/2020    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 1 658.8 KOT 3010016097 08/02/2017 14 23/12/2016 Book   08/02/2017   15/02/2017
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 14 658.8 KOT 3010016098 09/03/2024 15 23/12/2016 Book 17 17/02/2024    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016   658.8 KOT 3010016099 23/12/2016 16 23/12/2016 Book        
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 8 658.8 KOT 3010016100 23/12/2022 17 23/12/2016 Book 16 29/11/2022    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 7 658.8 KOT 3010016101 17/04/2019 18 23/12/2016 Book 16 18/03/2019    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 3 658.8 KOT 3010016102 29/04/2019 19 23/12/2016 Book 8 08/04/2019    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 6 658.8 KOT 3010016104 22/02/2018 21 23/12/2016 Book 13 24/01/2018    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 13 658.8 KOT 3010016105 21/11/2022 22 23/12/2016 Book 30 03/11/2022    
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 15 658.8 KOT 3010016107 02/03/2020 24 23/12/2016 Book 31 02/03/2020   27/03/2020
    Dewey Decimal Classification     Green University Library Green University Library General Stacks 23/12/2016 13 658.8 KOT 3010016108 03/03/2020 25 23/12/2016 Book 26 03/03/2020    
    Dewey Decimal Classification     Permanent Campus Library Permanent Campus Library General Stacks 23/12/2016 10 658.8 KOT 3010016087 09/01/2020 4 23/12/2016 Book 18 30/12/2019 Business Studies  
    Dewey Decimal Classification     Permanent Campus Library Permanent Campus Library General Stacks 23/12/2016 7 658.8 KOT 3010016092 09/01/2020 9 23/12/2016 Book 15 18/11/2019 Business Studies  
    Dewey Decimal Classification     Permanent Campus Library Permanent Campus Library General Stacks 23/12/2016 12 658.8 KOT 3010016103 09/01/2020 20 23/12/2016 Book 25 04/12/2019 Business Studies  
    Dewey Decimal Classification     Permanent Campus Library Permanent Campus Library General Stacks 23/12/2016 8 658.8 KOT 3010016106 09/01/2020 23 23/12/2016 Book 14 06/01/2020 Business Studies  

Last Updated Oct 16, 2019.
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