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Marketing Research : (Record no. 4728)

MARC details
000 -LEADER
fixed length control field 00678nam a2200217 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231107125900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231107m20232016ii a|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332555693
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhGUBL
Transcribing agency BD-DhGUBL
Modifying agency BD-DhGUBL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.83
Item number MAM 2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing Research :
Remainder of title an Applied Orientation /
Statement of responsibility, etc Naresh K. Malhotra, and Satyabhusan Dash.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi ;
-- Chennai :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 968 p. :
Other physical details ills. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhusan
Relator term Joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not For Laon Business Studies Green University Library Green University Library Reference 07/11/2023 Replace   658.83 MAM 2023 3010005918 07/11/2023 1 07/11/2023 Book


Last Updated Oct 16, 2019.
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