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Marketing plans for services : (Record no. 5723)

MARC details
000 -LEADER
fixed length control field 01112nac a2200313 a 4500
001 - CONTROL NUMBER
control field 991022113784307026
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260126152425.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111123t2011 enkad ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119207306
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency BD-DhGUBL
Modifying agency MiAaPQ
-- BD-DhGUBL
Language of cataloging eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number M4599m
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing plans for services :
Remainder of title a complete guide /
Statement of responsibility, etc Malcolm McDonald, Pennie Frow and Adrian Payne.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, U.K. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 495p. :
Other physical details ills., charts, figs. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Frow, Pennie
Relator term 2nd joint author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Payne, Adrian
Relator term 3rd joint author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780470979419
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 0470979410
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 9780470979099
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
International Standard Book Number 0470979097
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true">https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true</a>
Link text Click here to download.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type E-Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Green University Library Green University Library 26/01/2026   658.8 M4599m 26/01/2026 26/01/2026 E-Books


Last Updated Oct 16, 2019.
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