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Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, and Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: India : Pearson, c 2012.Edition: 4th edDescription: 478 p. : ills. ; 28 cmISBN:
  • 9780136079422
  • 0136079423
  • 9788131763292
Subject(s): DDC classification:
  • 22 659.1 C626i
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Includes bibliographical references and index.

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Last Updated Oct 16, 2019.
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