Promotional Management / Norman Govoni, Robert Eng, and Morton Galper.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c 1993.Description: xiii, 578 p. ; 24 cmISBN:- 0137310196
- 23 658.82 G7472p
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Book | Green University Library Reference | Business Studies | 658.82 G7472p (Browse shelf(Opens below)) | 1 | Not For Laon | 3010004716 | |||
Book | Green University Library General Stacks | Business Studies | 658.82 G7472p (Browse shelf(Opens below)) | 2 | Available | 3010004715 | |||
Book | Green University Library General Stacks | Business Studies | 658.82 G7472p (Browse shelf(Opens below)) | 3 | Available | 3010004714 |
Total holds: 0
Browsing Green University Library shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
658.81 St541s Sales Management : Decisions, Strategies, and Cases / | 658.81 St541s Sales Management : Decisions, Strategies, and Cases / | 658.812 W1551c Customer-Driven Strategy : Winning Through Operational Excellence / | 658.82 G7472p Promotional Management / | 658.827 K281s Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.827/ K29s Strategic brand management: | 658.827 KES 2003 Strategic Brand Management : Building, Measuring, and Managing Brand Equity / |
Includes bibliographies and index.
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