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Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c 2007.Edition: 7th edDescription: xxvi, 820 p. : ills. ; 29 cmISBN:
  • 0073101265
  • 9780073101262
Subject(s): DDC classification:
  • 22 659.1 BEA 2007
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Includes bibliographical references (p. 763-789) and indexes.

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Last Updated Oct 16, 2019.
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