Marketing Research / David J. Luck, and Ronald S. Rubin.
Material type: TextPublication details: Englewood Cliffs, NJ : Prentice-Hall, c 1987.Edition: 7th edDescription: xvii, 683 p. : ill. ; 25 cmISBN:- 0135578280
- Marketing research.
- 19 658.83 LUM 1987
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Book | Green University Library Reference | Business Studies | 658.83 LUM 1987 (Browse shelf(Opens below)) | 1 | Not For Laon | 3010000015 |
Total holds: 0
Browsing Green University Library shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
658.827 K281s Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.827/ K29s Strategic brand management: | 658.827 KES 2003 Strategic Brand Management : Building, Measuring, and Managing Brand Equity / | 658.83 LUM 1987 Marketing Research / | 658.83 M141m Marketing Research : the Impact of the Internet / | 658.83 M249m Marketing Research : an Applied Orientation / | 658.83 M2946m Marketing Research : an Applied Orientation / |
Includes bibliographical references and indexes.
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