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Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c 2004.Edition: 6th edDescription: xxvi, 779, [67] p. : ill. ; 28 cmISBN:
  • 0072536764
  • 0071214380
Subject(s): DDC classification:
  • 21 659.1 BEA 2004
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Green University Library Reference Business Studies 659.1 BEA 2004 (Browse shelf(Opens below)) 1 Not For Laon 3010001800
Book Book Green University Library General Stacks Business Studies 659.1 BEA 2004 (Browse shelf(Opens below)) 2 Available 3010002371
Book Book Green University Library General Stacks Business Studies 659.1 BEA 2004 (Browse shelf(Opens below)) 3 Available 3010001801
Book Book Green University Library General Stacks Business Studies 659.1 BEA 2004 (Browse shelf(Opens below)) 4 Available 3010002370
Total holds: 0

Includes bibliographical references and index.

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Last Updated Oct 16, 2019.
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