TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of Marketing: a South Asian Perspective 
SN  - 9788131731017
U1  - 658.8 22
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -