TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhushan
TI  - Marketing Research: an Applied Orientation 
SN  - 9788131731819
U1  - 658.83 22
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -