TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9780136079422
U1  - 659.1 22
PY  - 2012///
CY  - India
PB  - Pearson
KW  - Communication
KW  - marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -