TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services Marketing: Integrating Customer Focus Across the Firm 
SN  - 0071244964
U1  - 658.8 22
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Service industries
KW  - Marketing.
KW  - Customer services
N1  - Includes bibliographical reference and index.
ER  -