TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 0130961906
U1  - 658.8 23
PY  - 1999///
CY  - New Jersey
PB  - Prentice - Hall International
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -