TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 8120310772
U1  - 658.8 23
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -