TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and Promotion: an Integrated Marketing Communications Perspective 
SN  - 9780073381091
U1  - 659.1 23
PY  - 2009///. [2012]
CY  - Boston, New Delhi
PB  - McGraw-HilIwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication marketing
N1  - Includes bibliographical reference and index
ER  -