TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
AU  - Aaker, David A.
TI  - Advertising Management
SN  - 8178087359
U1  - 659.1 23
PY  - 1996///
CY  - India
PB  - Pearson
KW  - Advertising management
N1  - Includes bibliographical reference and index
ER  -