TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of Marketing: a South Asian Perspective 
SN  - 9788131731017
U1  - 658.8 22
PY  - 2010/// [2013]
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Marketing
KW  - Business
KW  - Asia
N1  - Includes bibliographical reference (p. R1-R21) and index
ER  -