TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer Behavior
SN  - 8120330862
U1  - 658.8342 23
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Motivation research
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -