TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
SN  -  9788131719770
U1  - 658.827 23
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Brand name products
KW  - Management
KW  - Product management
N1  - Includes bibliographical reference and index
ER  -