TY  - BOOK
AU  - Zikmund, G William
AU  - Babin, Barry J.
TI  - Marketing Research: William G. Zikmund, and Barry J. Babin
U1  - 658.83 23
PY  - 2010///
CY  - India
PB  - Cengage Learning
KW  - Babin J. Barry
KW  - Marketing
N1  - Includes Index
ER  -