TY  - BOOK
AU  - Smith,Jeanette
TI  - Entrepreneur Magazine: Guide to Integrated Marketing 
SN  - 0471124397
U1  - 658.84 23
PY  - 1996///
CY  - New York
PB  - John Wiley
KW  - Advertising media planning
KW  - Direct marketing
N1  - Includes index
ER  -