TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing Research: an Applied Orientation 
SN  - 9788120330443
U1  - 658.83 23
PY  - 2009///
CY  - New Delhi
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Research Methodology
N1  - Includes bibliographical references and index
ER  -