TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing Planning & Strategy
SN  - 0324014805
U1  - 658.802 23
PY  - 2000///
CY  - Ohio
PB  - South-Western College
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -