TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: Principles & Practices 
SN  - 8129700638
U1  - 659.1 23
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
N1  - Includes Index and glossary
ER  -