TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 9780132390026
U1  - 658.8 22
PY  - 2008///
CY  - New Jersey
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -