TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic Marketing
SN  - 0071263357
U1  - 658.802 22
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical reference and index
ER  -