TY  - BOOK
AU  - Cateora,Philip R
AU  - Graham,John L.
TI  - International Marketing
SN  - 0071105948
U1  - 658.84 23
PY  - 2010///
CY  - New Delhi
PB  - McGraw-Hill Irwin
KW  - Export marketing
KW  - International business enterprises
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -