TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic Marketing: a Global-Managerial Approach 
SN  - 0256139911
U1  - 658.8 23
PY  - 1996///
CY  - Boston
PB  - Irwin
KW  - Marketing
KW  - Management
ER  -