TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and Promotion: an Integrated Marketing Communications Perspective 
SN  - 9780073381091
U1  - 659.1 23
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Sales promotion
N1  - Includes indexes
ER  -