TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9789332518377
AV  - HF5415.123 .C58 2014
U1  - 659.1 23
PY  - 2014///
CY  - India
PB  - Dorling Kindersley (India) Pvt. Ltd,
KW  - Communication in marketing
KW  - BBA
KW  - Advertising
ER  -