TY  - BOOK
AU  - Palmer,Adrian
AU  - Hartley,Bob
TI  - The business and marketing environment
SN  - 0077092627 (pbk : alk. paper)
AV  - HF5415 .P234 1996
U1  - 658.8 20
PY  - 1996///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - BBA
KW  - Export marketing
KW  - Organizational effectiveness
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -